The Apple App Store and Android Play Store are witnessing a sudden surge in downloads of an app knows as Lemon8 since April 7, 2024 in the United States, so much so, that it has pushed Pinterest and dating platform Tinder behind. So, what is Lemon8 and why is it so popular?
The app which was known as “Sharee” when it was launched in Japan back in the year 2020, was launched in the US and UK last year 2023 by its parent company ByteDance, the same company that owns the popular video content sharing platform TikTok. So, is it the next TikTok? Specifically, when US president Joe Biden has signed a new legislative measure that will force ByteDance to sell TikTok to an American company or face its removal from US Apple and Google app stores.
Many people say online that Lemon8 is a combination of Pinterest and Instagram. However, we talked to many consumers and content creators on the app and what we can summarize is it is a combination of Instagram, Pinterest, TikTok, and Canva because you have different aspects of each application combined into one. You can post both videos and pictures into Lemonade, but it’s primarily more for photos and more for carousel photos.
If you log into the app and go on home feed, you can essentially tell that it’s a combination of Pinterest, TikTok, Instagram. You have the following tab and for you page just like TikTok, but when you scroll, you have the photos like Instagram, but which have a similar format like Pinterest. And then that creative side comes from Canva where Lemon8 has very advanced photo editing features, which is why we believe that it has a little bit of everything.
How is Lemon8 app for a new creator?
As with the other social media apps, if you are a creator on Lemon8 or aspire to be one, then you need to provide value. The app works exceedingly well for creators in fashion, beauty, food, wellness, travel, and home niches. People who are going to be creating content on Lemonade are going to be people who are very creative, people who are very visual, people who like adding little details to their photos and most importantly, people who can provide value.
Right now, as you read this, would be a great time to start sharing content on this platform. Lemon8 is showing an increasing number of userbase, as evident from it’s high number of downloads. But there aren’t many creators on the app right now. From a point of view of a creator or if you’re trying to build your personal brand, starting early on an application, it’s such an advantage that you have over everybody else. The app is not saturated, and you have way more eyes on your content than you would in any other application, and this is your opportunity to create a community, to show your skills, to show what you like, to share your interests, and most importantly, to be genuine.
The future uncertainty that TikTok faces may well turn out to be a hidden blessing for Lemon8 and this could be a golden opportunity for new content creators. As of now ByteDance has started paying creators and influencers on TikTok to promote the Lemon8 app. We can only predict that sky is the limit for this app.
Can you earn money on Lemon8?
In a simple answer – Yes. You can promote your ecommerce online shop, review Amazon products, promote your business and services on the app. Affiliate marketers can promote their affiliate offers on that platform. Influencers can earn money same way they earn on other apps like TikTok. As with any other social media app, Lemon8 provides plenty of opportunities for creators to earn money from their app, provided they follow apps’ terms and conditions and do not violate any policies.
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