TikTok Shop Affiliate is one of the latest forays by TikTok to increase overall engagement and sales of ecommerce products on their video content app. This article will walk you through step-by-step from a to z about the TikTok shop affiliate program. By the end, you will have all the knowledge you need to save time, avoid mistakes, and to be crystal clear on exactly what to do in order to start making money as a TikTok Shop Affiliate.
What is a TikTok shop?
So in case you’re brand new, a TikTok shop is a feature in TikTok that allows users to purchase products directly on the TikTok platform. Here, ecommerce sellers list their products and deliver them to customers. In return, TikTok charges a small Transaction Fee to all sellers for processing successful orders in TikTok Shop.
What is TikTok shop affiliate program?
The TikTok shop affiliate program allows you to become an affiliate to promote any products that’s being sold on the TikTok shop and get paid each time a person makes a purchase from your video.
Advantages:
- You don’t need to ship the product.
- You don’t need to deal with any customer service.
- Your only job is to create the content and link the product to your video. And if people who watch your video end up purchasing the product, then you get a commission on the sale.
Creators are already using TikTok to promote the Amazon products through the Amazon influencer program.
How to become a TikTok shop affiliate?
Normally, accounts are required to have 5,000 followers in your TikTok account. If you already have those, just go inside your creator tools, go to TikTok shop for creator, click apply now at the bottom and you just got to verify your information and within minutes you should be approved.
Now, many of us do not have 5000 TikTok followers. If you have less than 5,000 followers and you still want to set up an account, and this even works if you have 0 follower, just follow this guide.
So, first step, just come to Google and type in sign up for TikTok shop and go to the official TikTok shop website. Here, sign up using your email. You can sign up as an individual or an LLC or corporation if you have that. Upload the necessary documents that are asked and fill up the required information.
Once you complete the sign up, you should get approved within few minutes. You’ll get an email like this below.
Once you are approved, go back to the TikTok shop. Here, connect your TikTok shop account to your regular TikTok account. Once TikTok shop account is linked to the regular official TikTok account, go back to your TikTok profile and refresh it. You should be able to see the TikTok shop icon on your profile. Click on this. And it will say Congrats, You are invited to TikTok shop. Click continue.
And in here, we can go to the product marketplace, and this is where you can find any type of products that you want to promote.
How to find viral products to promote for your TikTok shop?
So, there are 3 main ways that you could find winning products.
The first way is to look at your own For You page. So you can just go on your TikTok and go to For You page and just keep scrolling, and you’ll be able to see what products other creators are promoting. When you come across a video that’s getting a lot of views and engagement, that’s when you could consider that could be a good product.
The second method is to look at your product marketplace. So to access the marketplace, just go to your profile. You’ll go to your TikTok shop creator center and here click on product marketplace.
So this is where you could search or find all types of products by their categories and also by bestsellers and by the trending shops. You can pick any outdoor, sports, health, home and living, fashion, electronics, automotive.
A recommended way is to go by bestsellers, so you get the good and reputable sellers. Here, you can be sure that a lot of items are being moved. This would mean the shop is actually legit. So when you find an item that interests you, just click on it, and you’ll see the commission rate on this item. And when you scroll down, you’ll be able to see the videos with this specific product. This way you can see what content style works well, and you can get inspiration from it.
The third method to find winning products is to use a software called Kalo Data. Kalo Data is basically a data analysis platform specifically for TikTok e-commerce.
Using it, you can see the trending products, which products are making money right now, the trending videos.
If you click on any one product, on the product page, you’re able to see the revenue that it’s generating in the past week, the items sold, and which creators are making the revenue.
For any product, you can also see the top creators along with their most successful videos. For the above shown product of GuruNanda Cocomint pulling oil, the top video by a creator generated around 3,34,000$ in revenue for the past month. Going at approximate 10% commission rate, the creator made around 33,000$ of this video alone. That’s pretty crazy.
How to find a winning product for TikTok shop affiliate?
So the first and foremost is the question, does the product solve a problem? This is the most important one. You want to make sure that the product actually solves a problem.
The next one is, does the product create any emotions or curiosity? I think that’s huge. You want to evoke some type of emotions with your products. If the product is an impulse buy, there is a chance that you make a lot of sales specially on a platform like tiktok.
Next one is relatability. Are people able to relate to the experience or the product? Generally people will make a purchase if they can relate to a product with their daily experiences.
And then we have shareability. Would people want to share the video? This one is an important factor as well in terms of if the product has a chance to go viral.
So, these are the criteria that you can check through for each product. For a product to be a winning product, it doesn’t need to meet each and every single one of these. But the more criteria that it meets, the higher chance that it has in order to make a lot of sales and go viral.
How to get free products so you can review them in your TikTok videos?
If you have already 10000 followers in your account, you can actually have this request free samples button in your account. If you don’t, you can still find the product then go ahead to contact the sellers and ask for a free product.Tell them you want to create videos or content to help them promote their products, to help them make sales. You can provide, some examples or product reviews videos that you have done in the past so they can see what you could do for them. If you do this, most sellers will agree to it because they understand that the return on investment that they would get for good video that goes viral is worth a 100 times more than the product that they gift you.
How to avoid TikTok shop violations?
This is definitely something that you want to avoid if possible. But when you get a violations, it’s not the end of the world. A lot of times you can just appeal, but for the most part, you definitely want to stay away from it so your account won’t have any problems.
So a lot of the violations has to do with people rerecording or reproducing other people’s content. So as you can see here, TikTok shop strives to promote engaging shopper experiences. They want to make sure that viewers have good experiences. So the way to avoid violations in your TikTok shop is to follow these practices. No screen recording content, don’t steal someone else’s content, and don’t repost any videos without making significant changes to it.
And the best way to really just create your own content, have the product in hand so that will ensure that you won’t encounter any of these problems or violations.
Remember to be consistent with TikTok shop affiliate. Keep searching for good products. Keep testing and keep posting. If you’re starting out, it’s good to keep posting 2 to 3 times a day.
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